For years, I worked in marketing and advertising, building a career around fully integrated campaigns that blended social media, publicity, activations, and traditional advertising into coordinated, multipronged strategies. This work combined cohesive creative direction and story integration, constantly refined through audience behavior. Over time, I became one of the leading consultants in this space across several industries…

Lately, I’ve been thinking about how much of my time and attention gets swallowed up by social media, and how little trust I have left in the people running the platforms that now shape so much of public life. Spaces that once promised connection increasingly feel engineered for outrage, distraction, and division, all in service of keeping us…